Coachella Organisers Announce Mega Festival

A historic three-day concert has been announced in California for this October, with a stellar lineup of acts including Bob Dylan and the Rolling Stones.

The event is the result of over a year of careful negotiations and secret squirrel meetings between Goldenvoice CEO Paul Tollett and various music industry heavyweights.

Desert Trip will kick off on October 7 at the Indio Valley Empire Polo Club and will feature two acts per night for three nights: Bob Dylan, the Rolling Stones, Neil Young, Paul McCartney, the Who and Roger Waters.

It’s been reported by various sources that each act will be receiving around $7 million for their performance.

A mini-stadium will be purpose-built for the event, with a pit up front, seats and general admission. Tickets are expected to range from $399 to $1599 for the three days (not including VIP packages) while single-day tickets are expected to be around the $199-mark.

Tollett, as CEO of Goldenvoice (the promoter behind Coachella Music & Arts Festival) is certainly no stranger to big dollars. Coachella is said to have grossed $84 million last year alone.

More information on the Desert Trip mega-gig will be announced soon.

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