Upon A Boy Who Cried Wolf

Texan metal band Upon A Burning Body posted an alarming status on their Facebook page early this morning (AEDT) regarding vocalist Danny Leal:

Breaking News: Danny Leal (singer of Upon A Burning Body) has been reported missing. He was last seen in his home town of San Antonio TX on Monday, June 30th.

The vocalist had also tweeted these updates:

This same sketchy car has been driving past my house over and over for the past 3 days straight…

Wide awake now… I could’ve sworn I heard someone in my house..

Sumerian Records’ CEO Ash Avildsen addressed the situation four hours after the UABB update on the bands’ label’s Facebook page:

I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he’s been abducted or kidnapped. My phone hasn’t stopped ringing since. As a child, we all learn the story “The Boy Who Cried Wolf” and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there’s never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology. -Ash Avildsen, Creator & CEO of Sumerian Records.
Speculation is rife that the band created the alleged ‘abduction’ as a publicity stunt for their upcoming appearances at the Rockstar Energy Drink Mayhem Festival on 5th and 8th July, and their new – as yet unreleased – record.
There has been no official correction nor apology from the band’s camp yet.


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